How to assess Amazon product performance with Tambo Compass

"I want to assess my product performance on Amazon and be able to take immediate action. What do I do?"

The ASIN Performance Dashboard is an integral part of the Tambo Compass suite's Pro package. It provides Amazon sellers with a quick and comprehensive view of their ASIN performance, allowing them to make informed decisions to drive growth and success.

Assessing Product Performance with the ASIN Dashboard

Dashboard Filters for Quick Insights:
The ASIN Performance Dashboard allows you to select specific product types and choose the number of ASINs you want to analyze. This customization ensures you can quickly focus on actionable insights and address key areas of concern.

Fix the Basics - Low Traffic and Low Conversion:
If an ASIN falls into the bottom-left quadrant, it indicates low traffic and low conversion rates. In such cases, sellers should review content, buy box status, and stock availability to improve overall performance.

Drive Traffic - Low Traffic but Good Conversion:
ASINs located in the bottom-right quadrant have low traffic but show promising conversion rates. To enhance performance, consider focusing on advertising strategies, exploring product variations, and ensuring proper indexation for relevant keywords.

Boost Conversion - Good Traffic but Low Conversion:
ASINs in the top-left quadrant receive good traffic but struggle with conversion rates. In this scenario, sellers should analyze pricing, activate subscribe and save options, explore deals, and ensure content relevance to boost conversions.

Defend Your Heroes - Good Traffic and Good Conversion:
ASINs occupying the top-right quadrant demonstrate both high traffic and conversion rates, indicating successful products. To maintain this success, sellers should prioritize staying in stock and consider running brand protection advertising campaigns.

Unlocking Growth with the ASIN Performance Dashboard

The Tambo Compass ASIN Performance Dashboard provides sellers with valuable insights to optimize their Amazon growth strategies:

• Swift Decision-Making: The dashboard's user-friendly interface allows sellers to quickly assess performance and take immediate action to address concerns or capitalize on opportunities.
• Data-Driven Approach: The dashboard enables sellers to base their decisions on concrete data, ensuring a more strategic and effective approach to product management.
  
• Proactive Growth Strategies: By identifying key areas for improvement, sellers can implement targeted strategies to drive growth and success on the Amazon platform.

Embrace the power of the Tambo Compass ASIN Dashboard and unlock your Amazon growth potential today. Find out more about Tambo Compass or sign up for the free Starter package.