--- title: How to use the Paid vs Organic Dashboard to enhance Amazon performance description: The Paid vs. Organic Dashboard in Tambo Compass Suite is a treasure chest of insights for Amazon sellers. It empowers you to make data-driven decisions and adapt your strategies to maximize results. image: https://hubspot.tambo.io/hubfs/Screenshot%202023-10-11%20at%2012.51.25.png --- [Skip to content](https://hubspot.tambo.io/tambo-talks/how-to-use-the-paid-vs-organic-dashboard-to-enhance-amazon-performance#main-content) ![compass_logo_-09](https://hubspot.tambo.io/hs-fs/hubfs/compass_logo_-09.png?width=200&height=58&name=compass_logo_-09.png) Open main navigation Close main navigation - [Book a demo](https://calendly.com/amir-tambo/30min) [Book a demo](https://calendly.com/amir-tambo/30min) [All posts](https://hubspot.tambo.io/tambo-talks/all) October 11, 2023 # How to use the Paid vs Organic Dashboard to enhance Amazon performance By  Amir Elam  ·  1 minute read In this blog post, we're diving into the invaluable Paid vs. Organic Dashboard in Tambo Compass Suite, a brilliant resource you can use to help boost your Amazon performance. The Paid vs. Organic Dashboard allows you to gain quick insights into the role of Amazon advertising in your brand's overall growth. The Paid vs. Organic Dashboard in Tambo Compass Suite is a treasure trove of insights for Amazon sellers. It empowers you to make data-driven decisions and adapt your strategies to maximize results. Whether you're experiencing a positive influence of paid sales on organics or a limited impact, this dashboard equips you with the knowledge to take meaningful actions. Here's a brief overview of what you'll find within this dashboard: 1. **Top-Line Numbers:** These are your Key Performance Indicators (KPIs). 2. **Revenue vs. Conversion Rate Over Time:** A dynamic graph tracking your revenue and conversion rate. 3. **Clicks vs. Impressions Over Time:** Measuring the effectiveness of your ad campaigns. 4. **Revenue Split Dashboard:** Breakdown of paid revenue, organic revenue, and their percentage out of the total paid revenue. 5. **tACOS and tROAS Performance Dashboard:** Detailed insights into your Amazon performance. 6. **Ad Spend Percentage:** The ratio of ad spend to total revenue. Watch the clip below where I explain two scenarios and recommended actions for you to consider. **Scenario One - Positive Influence of Paid Sales on Organic Sales:** you observe that your tACOS is decreasing, or your tROAS is increasing over time. This indicates that your advertising efforts are driving better organic sales results. **Scenario Two - Limited Impact of Paid Sales on Organic Sales:** you notice that while your advertising efforts perform well, your organic sales aren't showing significant improvement.   We hope you found this blog post useful. If you have any questions about the Tambo Compass dashboards or the Tambo Compass Suite in general, please [get in touch](mailto:compass@tambo.io). We're here to support your Amazon journey. 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