Amazon advertising plays a crucial role in the success of sellers on the platform. However, focusing solely on paid advertising metrics may not provide a comprehensive view of your overall growth strategy.
Tambo introduces the game-changing Tambo Compass Paid vs Organic Ads Dashboard, a powerful tool that shifts the conversation from pure ACoS and paid sales to a more strategic approach centered around driving overall brand growth.
The Tambo Compass Paid vs Organic Ads Dashboard is an integral part of the Pro package within the Tambo Compass suite. It offers Amazon sellers a comprehensive view of their advertising performance, allowing them to analyze the impact of paid campaigns versus organic traffic on overall sales growth.
Get Broader Advertising insight: The dashboard shifts the focus of the Amazon advertising conversation from just ACoS and paid sales to a more strategic view of overall brand growth. By considering both paid and organic sales, sellers can better understand the role of advertising in driving their brand's success on Amazon.
Use Trend Analysis for Informed Decisions: With the Tambo Compass Dashboard, sellers can track the trends of paid and organic sales over time. By analyzing this data at monthly, weekly, or even daily levels, sellers gain valuable insights to make informed decisions about budget allocation, advertising strategies, and overall growth objectives.
Finding the Optimal Balance: The dashboard allows sellers to test and learn by identifying the right balance between paid and organic sales. This balance directly impacts the overall total Return on Advertising Spend (ROAS) or Total Advertising Cost of Sales (TACoS). Achieving the right mix ensures driving the most amount of sales with optimal efficiency.
Interactive and User-Friendly: The Tambo Compass Paid vs Organic Ads Dashboard presents data in a simple, interactive format. Sellers can quickly grasp the relationship between paid and organic sales, empowering them to make data-driven decisions without being overwhelmed by complex analytics.
Align Advertising with Brand Growth: By understanding the impact of advertising on overall brand growth, sellers can strategically align their advertising efforts with their business objectives. The dashboard opens up new avenues for discussions centered around long-term growth and building a strong brand presence on Amazon.
The Tambo Compass Paid vs Organic Ads Dashboard is a game-changer for Amazon sellers seeking to elevate their advertising strategy and drive overall brand growth. By considering both paid and organic sales and analyzing trends over time, sellers can optimize their advertising campaigns to achieve the best possible ROI and drive sales efficiently.
Embrace the power of the Tambo Compass Dashboard and revolutionize your Amazon advertising insights. Find out more about Tambo Compass or sign up for the free Starter package.