In this blog post, we're diving into the invaluable Paid vs. Organic Dashboard in Tambo Compass Suite, a brilliant resource you can use to help boost your Amazon performance.
The Paid vs. Organic Dashboard allows you to gain quick insights into the role of Amazon advertising in your brand's overall growth. The Paid vs. Organic Dashboard in Tambo Compass Suite is a treasure trove of insights for Amazon sellers. It empowers you to make data-driven decisions and adapt your strategies to maximize results. Whether you're experiencing a positive influence of paid sales on organics or a limited impact, this dashboard equips you with the knowledge to take meaningful actions.
Here's a brief overview of what you'll find within this dashboard:
Watch the clip below where I explain two scenarios and recommended actions for you to consider.
Scenario One - Positive Influence of Paid Sales on Organic Sales: you observe that your tACOS is decreasing, or your tROAS is increasing over time. This indicates that your advertising efforts are driving better organic sales results.
Scenario Two - Limited Impact of Paid Sales on Organic Sales: you notice that while your advertising efforts perform well, your organic sales aren't showing significant improvement.
We hope you found this blog post useful. If you have any questions about the Tambo Compass dashboards or the Tambo Compass Suite in general, please get in touch. We're here to support your Amazon journey.